sequa is looking for companies who offer unique products – who are ready to enter the international market through prepared market access strategies.



  • Category : Announcement
  • Posted Date : 12/08/2021
  • E-mail :
  • Source : Reporter
  • Closing Date : 01/10/2022



  1. Background

The Ethiopian Fashion Community (EFC) is an association of and for Ethiopian fashion brands. It was set-up within the framework of the Special Initiative on Training and Job Creation of the German Federal Ministry for Economic Cooperation and Development (BMZ). Initiated by young African entrepreneurs and supported by internationally experienced specialists. The idea was born to build a network of innovative fashion brands that together shape the modern look of their homeland. The common goal of the companies and their supporters is to create valuable and sustainable products and to sell them on the world market under fair trading conditions. EFC aims to support small and medium-sized companies, increase employment and quality of life and build a cooperative, autonomous and self-governing community.

EFC brands are unmistakable: they combine cultural craftsmanship from regionally obtained raw materials with the lived responsibility of social and ecological values. The result is valuable fashion. The association comprises today three brands: Kabana Leather, Shimena and Enzi Footwear. Other Ethiopian companies that share EFC vision are invited to become part of the Ethiopian Fashion Community. This creates a cooperative exchange in which everyone can support and develop one another. Due to the economic success, it is possible in the long term to increase the quality of life of many families and the creation of jobs in Ethiopia.

Business Scouts for Development together with sequa are therefore offering a coaching programme for sustainable and ethical fashion brands. In this context, sequa is looking for companies who offer unique products – who are ready to enter the international market through prepared market access strategies.

  1. Profile

We are looking for companies with:

  • production of high-quality fashion, fashion accessories, home accessories
  • ethical, efforts towards sustainability, craftsmanship involved
  • growth potential
  • Tasks and deliverables
  1. Application for pre-selection: State interest in short email to   in order to receive application form
  1. Fill in application form and provided business blueprint and submit including:
  • Letter of motivation – how can the project bring the company forward
  • Overall business idea
  • Vision, mission, goals
  1. Preparation of pitch by company owner
  2. In case of pre-selection by sequa an on-site visit of production by a sequa staff member and/or external evaluator.
  1. Timeline
  • Application deadline: 10th January 2021
  • Sequa will select and schedule the pitches till 15th January 2022
  • The pitches will be held by companies between 15th to 31st January 2022
  • Sequa will make final selection of on-boarded companies until 31st January 2022

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