Localized Content Creation and Marketing Consultant for MicroMentor



  • Category : Billboards & Digital Advertising
  • Posted Date : 02/16/2022
  • E-mail : et-tender-questions@mercycorps.org
  • Phone Number : 0111110777
  • Source : Reporter
  • Closing Date : 02/22/2022


Project/Consultancy Title: Localized Content Creation and Marketing Consultant for MicroMentor Somali language platform

Project Location(s): Somali Region, Ethiopia


MicroMentor is an initiative of the Mercy Corps Innovations Team. This online platform enables the world’s largest community of purpose-driven entrepreneurs and business mentors to create powerful connections to solve problems and build successful businesses together. At MicroMentor, our mission is to leverage the power of mentoring to help small businesses thrive. We strive to overcome geographical limitations and deliver business resources at scale to under-resourced communities around the globe, in one-to-many mentoring forums and meaningful one-on-one relationships.

Entrepreneurs matched with a mentor have shown significant results in terms of improved job creation, business survival, and revenue growth. Based on the findings from MicroMentor global annual impact evaluation, 94% of mentored entrepreneurs reported an increase in confidence in one or more business-related skills over time.

The MicroMentor initiative in Ethiopia, specifically the Somali region is being implemented across two active projects, i.e. Resilience in Pastoral areas (RiPA) and Strengthening Socio-Economic Development and better Employment Opportunities for Refugees and host communities (STEDE). RiPA is a five-year USAID Feed The Future Funded project that aims to improve the resilience capacities of households, markets, and governance institutions across the Somali, Afar and Oromia regions target woredas, collectively contributing to enhanced food security and inclusive economic growth for over 129,000 households. STEDE is funded by a grant from the EU trust fund aiming to improve employment and livelihood opportunities for up to 54,000 vulnerable refugees and host community individuals, contributing to the government of Ethiopia’s commitment to the comprehensive Refugee Response Framework (CRRF) pledge. As part of the MicroMentor initiative in the Somali region of Ethiopia, The World bank Gender Innovation Lab is also engaged with a focus on female entrepreneurs to access digital mentoring services.

Previous Gender Innovation Lab research in Ethiopia suggests that female entrepreneurs tend to have lower levels of education, less access to relevant business information, and face higher childcare and household demands, restricting their ability to attend traditional training and networking activities. A digital mentoring application that facilitates digital connections between mentors and mentees has the potential to overcome some of these constraints, potentially benefiting Ethiopian women entrepreneurs.


Develop and localize new content through in person campaign/s across selected woreda based hubs, local media (cable TV,radio) outlets, and other feasible social media content, to expand promotional outreach methods to proactively engage female and youth entrepreneurs and mentors on the Somali MicroMentor platform.

Consultant Deliverables:

The consultant will:

  1. Register 1500 entrepreneurs on the MicroMentor platform of which 65% need to be female entrepreneurs
  2. Ensure that at least 550 mentoring connections are created between mentors and entrepreneurs by proactively engaging at woreda level registration and orientation of entrepreneurs
  3. Provide written weekly updates to Mercy Corps’ Country and HQ team

Timeframe / Schedule: 

  • 16-24 weeks from the Date of Hire to the date of Final Delivery.
  • We expect that the firm will share final drafts of all promotional content for a quality assurance check with Mercy Corps’ local team.

To apply to this consultancy the consultant is required:

  • To have Professional License and registration
  • To have qualification on MA/BA in Communications, Marketing, Journalism, or related field.
  • To be based in the regional capital-Jigjiga or they need to have an established partnership with a local company which have


Detailed technical and financial proposal (separately) should be sent to Mercy corps Addis Ababa office located at Hayahulet near Gollagul Square, in front of Shola Taxi station, Afro House, Tel No. 011-1110777, P.O. Box: 14319, Addis Ababa, Ethiopia OR

by et-tender-questions@mercycorps.org till 22nd Feb.2022 5:00PM

  • Detailed SOW can be found on mercycorps.org/tenders
  • Please attach business registration license renewed for 2014, VAT and TIN certificates
  • Financial proposal should be in Birr and Mercy corps will deduct 30% if License is not attached.
  • Proposals sent by other email account will be disqualified
  • Proposals received after this date will not be considered.
  • Mercy Corps reserves the right to reject the bid fully or partially.