Teklehaimanot General Hospital Call for TV and Radio Advert Production Service

Overview

  • Category : Public Relations & Public Address Systems
  • Posted Date : 02/21/2022
  • Phone Number : 0911782634
  • Source : Reporter
  • Closing Date : 02/28/2022

Description

Call for TV and Radio Advert Production Service

TERMS OF REFERENCE

PROJECT TITLE : TV & Radio Advert production

Post Title: Media Production

Consultant level : National Level

Duration: 30 days

Expected Starting date: March 9,2022

Work description: Creative and quality TV & Radio advertisement production using competent manpower and state of the art technology by developing a winning script backed by newly created catchy jingle.

  • BACK GROUND

Teklehaimanot General Hospital is one of the leading private health services providing institution operating in the capital, Addis. It is sited in between the two melting pots of the city, Piazza and Merkato, in the former Somale-Tera Vicinity.

The hospital focuses on delivering full-fledged and patient centered health care services, thereby hosting all available medical services ranging from advanced laboratory, high-tech imaging, pharmaceutical to all major specialty and sub-specialty medical services.   What makes TGH distinct, as the Moto depicts, is the balance strike between its service quality and reasonable price. So as to expand its business and customer base horizon and make its services accessible to the public, thus, the hospital is currently striving, better than ever before, in building its image and rebranding its facility unto world class standard. This is, therefore, one of the reasons why the management passed resolution to outsource TV and Radio advertising productions to the best and highly profiled TV & Radio commercial producers in Ethiopia. The details are mentioned here under.

  • OBJECTIVE OF ADVERTISING COMPANY

The overall objective is to produce TV and Radio advertising for the Hospital that takes the best high definition video and audio quality and a winning script that can be used in various communications platforms. This may involve filming all the facilities and activities of the hospital.

  • SPECIFIC DELIVERABLES
    • Develop creative script that could well express the brand and the service of the hospital.
    • Production of Radio and TV commercial which last between 30 to 45 seconds.
    • Develop or compose jingle that uniquely represent TGH and could easily be memorable for the public.
  • EXPECTED PROFILE OF THE COMPANY
    • Expertise in conducting innovative, creative and quality Media productions in various aspects of Television feature films, documentary making, event coverage, infomercials development, Radio productions and advertisements. Reference Letter would have a credit.
    • Demonstrated experience of conception development, production and editing of video advertising. Written testimonials would be an advantage.
  • TECHNOLOGICAL COMPETENCE
    • Contemporary video and audio Technology: HD 1920×1080 or better
    • Final Cut Pro editing skills (or other professional editing software)
  • EVALUATION REQUIREMENTS

The bidding company must submit the following:

Technical Evaluation (Weight 70%)

  • Company Profile
  • Samples of previous adverts aired on TV and Radio
  • Samples of previous broadcasted programs
  • CVs of core team to be assigned to this assignment
  • Proposed Methodology, Approach and Implementation Plan for this assignment

Financial Evaluation (Weight 30%)

The financial evaluation should cover all costs associated with the development, monitoring and reporting of all deliverables in this assignment.

VII. LOGISTICAL SUPPORT

All logistical costs, including production costs to be covered by the selected company

  • COMPANY EXPERIENCE PORTFOLIO

The following documents should be attached as Annex with technical documents:

    • Renewed Company Registration Certificate and/or Business License including Articles of Incorporation or equivalent document if Bidder is not a corporation (Annex 1)
    • Tax Registration or TIN/VAT Certificate (Annex 2)
    • Statement of Satisfactory Performance from Top Three Firms in the Past Five Years (Annex 3)
    • Other Certificates and Accreditations – including Quality Certificates, Patent Registration, Environmental Sustainability (if any), etc. (Annex 4. . .)
  • CONFIDENTIALITY AND PROPRIETARY INTERESTS

The company shall not either during the term or after termination of the assignment, disclose any proprietary or confidential information related to the Hospital without prior written consent. Proprietary interests on all materials and documents prepared by the company shall become and remain properties of TGH. This assignment will be administrated by the Teklehaimanot General Hospital (TGH), and all relevant TGH rules, policies and procedures will apply.

  • SUBMISSION OF APPLICATIONS 

All interested and qualified companies should submit the applications with attachment of complete document in person at Teklehaimanot General Hospital 5th floor office no. 509, Marketing Department from 21thFeb 2022 to 28th Feb 2022 in working hours.

For more information you could reach us via our phone +251 911 78 26 34, +251 912 12 55 77, +251 979807870

Address: Somale Tera in front of Global Insurance Head Quarter Addis Ababa, Ethiopia.