ActionAid Ethiopia (AAE) call for consultancy USAID healthy behaviors activity



  • Category : Baseline Consultancy
  • Posted Date : 01/21/2023
  • Source : Reporter
  • Closing Date : 02/01/2023


CALL FOR CONSULTANCY USAID Healthy Behaviors Activity

Gender Equality and Social Inclusion (GESI) and Youth Inclusion Analysis

  1. I. Background

ActionAid Ethiopia (AAE) is an international organization striving towards Gender Justice, Good Governance and Poverty Eradication. AAE has been a human rights advocate and a development partner in Ethiopia for 34 years. AAE is implementing a consortium project entitled as “USAID Healthy Behaviors Activity” with FHI 360, the lead; Zeleman and Fraym as partners. AAE in the consortium provides and oversees technical support in ensuring gender and youth inclusion across.   The project works to increase sustained adoption of appropriate health and nutrition behaviors in Ethiopia using evidence-based, theory-informed social and behavior change (SBC) strategies. We achieve this goal by supporting communities to design, implement, and evaluate SBC strategies that strengthen knowledge and skills, foster community support, facilitate healthy norms, increase provider motivation, and engender institutional commitment and capacity for new behaviors. Underlying this approach, the USAID Healthy Behaviors Activity advances SBC- focused institution and capacity strengthening strategies to enable local actors to positively engage households and communities to address barriers, leverage assets, and achieve and sustain positive change.

Among the interventions, undertaking GESI and Youth Inclusion Analysis is one, which will be anchored on the FHI 360 Demand, Design, and Delivery Model (ADDED) that underpins the USAID Healthy Behaviors Activity.  Based on a Socio-ecological Model for Change, the ADDED Framework seeks to understand and address a range of barriers and facilitators to SBC that impact outcomes at each of three levels – individual, social, and structural.

This Terms of Reference is therefore designed to guide and frame the GESI/Youth Inclusion

Assessment and calls for qualified and interested applicants

  1. II. Goals and Objectives


The GESI and youth analysis will contribute programming under the USAID Healthy Behaviors

Activity that is gender transformative, inclusive of youth, and sensitive to special considerations of other vulnerable populations, including people with disabilities, through a deeper understanding

of social and gender norms around gender, youth, and other vulnerable populations, and how

they play out in systems and structures.


  • To identify gender inequality reinforcing social and gender norms in project regions and across target audiences.
  • To identify existing and emerging positive gender norms that promote gender equality across the project
  • To identify inclusion considerations for youth in project regions, including differential autonomy, voice, and access; as well as relevant norms. This will include consideration of how gender norms and disability intersect with youth
  • To identify inclusion considerations for people living with disabilities in project regions, including relevant norms around disability, autonomy, and access. This will include consideration of how gender and youth norms intersect with disability.
  • To identify and understand how norms are embedded in communities, organizations, and systems, including a special consideration for conflict and fragility, with attention for how this may underpin programming as it falls along the gender equality continuum
  • To identify gaps on policy and legal frameworks to advocate systems and structural transformation.
  • To identify the relationship and integration of trust, power, and resources towards intended behavior outcomes

III.       Methods

The GESI and youth assessment and analysis will use qualitative data collection as outlined in the full ToR , with purposive sampling of the different audience groups. It looks into rigorous literature review and primary data collection of FGDs and KIIs.

A preliminary data collection plan for priority audiences and type of data collection is below.



Number of


IDI/KII (2 per


FGD (2 per




Amhara (Enjibara, Durbete; Libo Kemkem, Efratana gidim, Farta)  






2 Oromia (Lume, Ameya, Jimma, Omo Nada) 4 8 10
3 SNNP (Mareko, Sheshego, Halaba) 3 8 8
4 B/Gumuz(Assosa and Bambasi) 2 6 6
5 Gambella(Gambella Town and Etang) 2 6 4
6 National level   4  
  sub total 16 44 40

Preliminary Priority Audiences

  • Adolescents and youth (m/f) 15-19, 20-24 (married and unmarried), including from marginalized groups
  • Pregnant women (first time moms, experienced moms), including from marginalized groups
  • Partners of pregnant women, including from marginalized groups
  • Caregivers of children under five, including from marginalized groups
  • Healthcare workers
  • Local leaders, policymakers, religious leaders
  • Other health system actors of interest
  • National-, regional-, and sample woreda- level key actors (civil society organizations, associations, policy bodies, etc) working in areas relevant to the Activity priority behaviors (family planning, malaria, MNCH) as well as the cross-cutting objectives (youth, disability, gender-based violence, couple communication, other gender norms programming)
  1. IV. Geographic Scope:The analysis will take place in 16 woredas in the project implementation regions of Amhara, Oromia, SNNPR, Benishangul-Gumuz, and Gambella, and with stakeholders in woreda- and national-level systems and structure The specific woredas are indicated in the table above.
  2. V. Duration – The report shall be submitted with in 60 consecutive days starting from signing of agreement.
  3. VI. VI. Data Analysis

Data analysis will be done using the ADDED model, along with AAE’s Intersectional Feminist Analysis tools with particular focus  on implications for Activity priority behaviors not included in the 2019 gender report of USAID(malaria, early and exclusive breastfeeding):

  1. Cultural norms and beliefs: Assess the social and gender norms and cultural beliefs relevant to priority behaviors, particularly around a) care-seeking for youth and b) for household health practices. This will include how norms around gender, life stage, disability, and setting (rural/urban/peri-urban) intersect, and how they are embedded in communities.
  2. Gender roles, responsibilities, and time use: Examine and understand the ways that gender, life stage (with a focus on unmarried and married youth), disability, and setting (rural/urban/peri-urban) influence household roles and responsibilities, other unpaid work, and paid work, and analyze how these may be relevant for priority behaviors, especially care-seeking behaviors.
  3. Access to and control over assets and resources: Identify and understand the

ways that gender, life stage, disability, and setting (rural/urban/peri-urban) influence control over household and community assets and resources and analyze how this may be relevant for priority behaviors, with a focus on youth and migrant workers.

  1. Laws, policies, regulations, and institutional practices: Identify and understand

the health facility policies and practices relevant to care-seeking behaviors for women, youth (particularly for MNCH and FP care, where life stage differences emerged in the 2019 gender analysis), people living with disability, those living in rural settings, and those communities living under social exclusion.

VII.      Required expertise, qualifications, and competencies,

General criteria:

  • The proposed lead consultant should have at least master’s degree in Gender studies, social sciences, human rights, development and/or health background.
  • Sound knowledge of gender issues in health and development settings, particularly GBV, women empowerment and leadership, human rights, and established international standards and principles.
  • Experience conducting at least two similar assignments in Ethiopia .
  • Demonstrable expertise and experience in behavior and social change programs in health sector
  • Proven cross-regional  experience  and  Experience  with  socio-ecological  community approach would be preferable
  • Excellent reporting and writing skills.
  • Proven excellent facilitation skill
  • Proficient in English and local languages

Technical criteria

  • Familiarity with and experience in designing and conducting key informant interviews and focus group discussions with the local communities and with key government representatives.
  • Proven and hands-on experience on gender analysis, gender audits, power analysis; community participatory approaches
  • Experience in qualitative methodology, methods, tools and analysis and visualization.

Knowledge of qualitative data analysis software like Nnivo, Dedoose ,MAXQDA, ATLAS etc.

  • Experience in participatory and community-led approaches preferably socio-ecological model.
  • Demonstrable knowledge and skills in development and use of online data collection methods and software and tools for data collection and analysis.
  • Evidence of use of ethical considerations and methodological measures that respect the rights of all stakeholders
  • Evidence of  successfully  designing  and  managing  large-scale,  rigorous,  and  robust analysis, research processes and evaluations.
  • Evidence of producing clear, concise, and high-quality reports in English

VIII.     Application process

All applications should include the following documents in a technical offer to ActionAid Ethiopia.

  • The CV(s) of the lead consultant and the team of applicant(s)
  • A covering letter or expression of interest – highlighting relevant experience and skills to the specific assessment or study, and the reasons for interest in the work
  • A brief technical proposal with a cover letter demonstrating how the consultant or assessment team meets the consultant experience and expertise specification. (1page Cover letter and 8 pages maximum of the proposal)
  • A separate financial proposal with a clear distinction between fee rate and expected logistics costs (3 pages maximum)
  • Reports/documents or links of similar work / assessment reports
  • The consultant should be licensed in consultancy and should attach their VAT

registration and TIN Number registration certificate

  • The names and contact details of at least 2 previous clients to contact for reference.
  • The last date for submission of tender document is on Feb.1st//2023, before 3:00 PM (bid closing time) through [email protected]/ at our office indicated below.
  • Only short-listed candidates will be contacted,
  • The Employer reserves the right to reject any or all bids.
  • For    further    information,    call    us    at    +251118550750/7    or    email    us    at

[email protected]

  • The  Full       ToR      can       be      accessed       on       AAE’s       FB       page       – or from our office in person.

Address: Addis Ababa, Yeka Sub-city Woreda 11, House No.3044, behind CMC/Altad Street

St. Michael Church (Opposite to Gast Cinema)