FHI 360 is soliciting applications from local or international research/survey firms for the conduct of baseline survey of the USAID Healthy Behaviors Activity.



  • Category : Baseline Consultancy
  • Posted Date : 12/19/2022
  • Source : Reporter
  • Closing Date : 12/27/2022


Request for Proposal (RFP): RFP#22-002

   USAID Healthy Behaviors Activity Baseline Survey                   

USAID Healthy Behaviors Activity

Closing Date and Time for Application Submission:  January 9, 2023, at 5.00PM

Family Health International (FHI 360) is a non-profit human development organization dedicated to improving lives in lasting ways by advancing integrated, locally driven solutions. Our staff includes experts in Health, Education, Nutrition, Environment, Economic Development, Civil Society, Gender, Youth, Research and Technology; creating a unique mix of capabilities to address today’s interrelated development challenges. FHI 360 serves more than 60 countries, all 50 U.S. states and all U.S. territories.

The FHI-360 managed, USAID Healthy Behaviors Activity, with its partners the Consortium of Action Aid Ethiopia; Zeleman Communications, Advertising, and Production; and Fraym, works to increase sustained adoption of appropriate health and nutrition behaviors in Ethiopia using evidence-based, theory-informed social and behavior change (SBC) strategies. Geographically, U-HB implementation covers Oromia, Amhara, SNNP, Dire Dawa, Benishangul Gumiz, and Gambelia regions with more than 110 woredas. USAID Healthy Behaviors Activity achieves this goal by increasing the adoption of household-level behaviors, increasing demand for health services, and improving the enabling environment for gender equitable and healthy behaviors. This includes contributing to reductions in primarily unmet need for family planning (FP); malaria; and maternal and child mortality. USAID Healthy Behaviors Activity may also contribute to reductions in malnutrition; water, sanitation, and hygiene (WASH)-related illness; and emerging infectious diseases (EIDs). Underlying this approach, the Activity advances SBC institution and capacity strengthening strategies to enable a strong Ethiopian SBC system, able to positively engage households and communities to address barriers, leverage assets, and achieve and sustain positive change.

FHI 360 is pleased to announce the release of its Request for Applications (RFP #22-002). With this RFP, FHI 360 is soliciting applications from local or international research/survey firms for the conduct of baseline survey of the USAID Healthy Behaviors Activity. A selected firm will be contracted conduct baseline survey from selected study woredas of the above six (6) regions.  The baseline survey will be powered to provide project teams the USAID Healthy Behaviors Activity team with localized data to better understand individual community vulnerability and to tailor approaches at the local level.  We require a sample of 3,000 women (comprised of pregnant women, mothers of children under two, and adolescent girls ages 15-19) and 3,000 men (partners of pregnant women, fathers of children under two, and adolescent boys ages 15-19) to produce woreda-level and hyperlocal spatial estimates. This sample will be drawn from all priority regions noted above, with exception of Dire Dawa.  The target number of households is calculated to reach a survey sample of 6,000 respondents across audiences. In Dire Dawa, we require a total sample of 300 heads of households.


The selected firm will be expected to perform the following tasks with highlighted key deliverables and will be expected to work 6-days a week as needed to meet deadlines.

  1. Discuss the baseline household survey design, timeline and data collection plan – the firm shall meet with USAID Healthy Behaviors Activity staff to review the baseline household survey design, protocol, and instruments (all have been developed, translated, and will be provided to the Research Firm for use in their entirety), and agree on the way forward.
  2. Format, quality check for translated documents, and finalizing instruments – The USAID Healthy Behaviors team has prepared the survey tools in English and already submitted them for required IRB approvals in USA. A non-research determination has been received. FHI 360 will also ensure completion of Ethiopian IRB approvals, which are soon to be initiated. The firm will be responsible for: working with FHI 360 to finalize the tools, based on pre-test, site entry consent and approvals from administrative bodies, conduct quality check for translated documents provided by FHI 360, and formatting of tools so that they are ready to be deployed.
  3. Design data collection plan – The firm shall submit a concise data collection plan that demonstrates an understanding of the specified sampling strategy, and describes locations, sequencing, and schedule of interviews, quality control measures and supervision, as well as procedures for ensuring confidentiality/anonymity and rights of respondents. This will also include specifics of the sampling strategy, sampling frame, data analysis plan and draft analysis table shells, and weighting methods and assumptions. This plan is to be delivered prior to data collection, and to be approved by the USAID Healthy Behaviors Activity.
  4. Managing the sampling frame: The firm will develop a short unstructured question guide for generating accurate or updating accuracy of the available sampling frames in each EA. Respondents to the question guide shall be key individuals in administrative and leadership roles.  The guide will be reviewed by USAID Healthy Behaviors Activity.
  5. Hire data collectors/supervisors – The firm shall hire experienced field staff to conduct and supervise the data collection exercise. In addition to English, RAs will be fluent in Amharic and Afaan Oromo. The firm shall submit the CVs of the RAs including data collectors and supervisors for review and approval by USAID Healthy Behaviors Activity.  Sufficient staff shall be hired so that all interviews can be completed within six (6) weeks.
  6. Train field data collectors/supervisors in collaboration with the USAID Healthy Behaviors ActivityThe firm shall take the lead to train data collectors/supervisors on all aspects of the data collection planTraining (organized by the vendor) in local languages (Amharic, Affan Oromo) will last five working days, with a pretest on the fourth day. As part of training, RAs – both data collectors and their proposed field supervisors – will carry out a field pre-test that mirrors the full data collection process (identify eligible households, administer consent forms, record responses, and enter data using handheld devices). Each RA will be expected to complete at least two questionnaires per study population group i.e., two individuals (male and female), and two caregivers.

NOTE: The firm should be highly competent and experienced in skills for data capture using handheld devices. Firm/subcontractor shall provide the handheld devices.  

  1. Develop data management and analysis plan – the firm shall submit a data management plan that describes training of field supervisors. This plan should include quality procedures for ensuring electronic questionnaires have been completed appropriately, checked, and corrected where necessary. Quality procedures for ensuring accurate data recording using the handheld devices should also be described. The firm should describe any other additional data cleaning procedures. The data management plan will be reviewed and approved by the USAID Healthy Behaviors Activity.
  2. Prepare for field data collection – The firm shall conduct appropriate introductions with all local authorities including from district leadership through to village leaders. The research team – led by the firm and overseen by the USAID Healthy Behaviors Activity – will meet with key individuals (in administration/leadership) to implement the systematic sampling that involves an “on-the-ground” sampling frame as instructed by USAID Healthy Behaviors Activity. RAs will make appointments and interview respondents while taking into cognizance relevant site-specific contextual procedures. The firm shall be responsible for handling all mobilization costs.
  3. Conduct data collection – the firm will be responsible for all aspects of data collection and verification including following the sampling instructions provided by FHI 360/ USAID Healthy Behaviors Activity administration of consent forms, and questionnaire interviews.  Interviews will be conducted in local languages, such as Amharic, Affan Oromo, etc.
  4. Progress reporting: During data collection, the firm shall provide weekly reports to USAID Healthy Behaviors Activity indicating the status of data collection per electronic questionnaire, problems and solutions. Interim data sets should also be submitted to the cloud database at the end of each day. The FHI 360 team shall have real-time access to raw, de-identified data throughout collection. Data will be monitored frequently each day by the firm to ensure survey completeness and identify any gaps.
  5. Manage data entry – Data will be gathered using handheld devices for data entry and transmission. Prior to data transmission the data collector and supervisor will review data quality in the field. The household and individual questionnaires will be downloaded from the handheld devices and loaded onto a cloud database. Prior to the download, all quality check procedures will be followed per device.  Apart from uploading the data in the database, vendor will also submit completed CSV files periodically.  Data review will begin as soon as data is collected per participant rather than upon completion of the entire data collection for the study.  Additional cleaning of the cloud database shall be conducted with oversight of the USAID Healthy Behaviors Activity data manager, who will require a password for real-time data access at each stage of data collection and analysis.

NOTE: The firm shall make arrangements for the cloud database subscription, storage, and real-time access by USAID Healthy Behaviors Activity’s monitoring and evaluation team.

  1. Field report – The firm will provide a report summarizing field work across all sites including data collected, issues that arose and resolution of such issues. This will include any specifics of sampling strategy, sampling frame, and weighting methods and assumptions that changed. As a stop-gap measure in case of device failures, the firm shall ensure data collectors have some hard copies of all original data collection instruments stamped by the local IRB including the survey questionnaires and informed consent forms. Completed hard copies and electronic data shall be compiled and submitted to USAID Healthy Behaviors Activity. 
  2. Data cleaning and analysis: All HH survey data will be cleaned, checked, and validated to immediately identify and address any issues during data collection, a process that takes place directly with supervisors and data collectors. Once data collection is complete, an intensive cleaning process will be conducted that includes coding and recoding, consistency checks, refusals and non-responses, and validating contents.
  3. Data analysis: Descriptive (Frequency and percentage calculations) analysis will be conducted to describe the characteristics of a select set of USAID Healthy Behaviors Activity intervention indicators. In addition, the bivariate analysis will be conducted to compare different categories using Pearson’s chi-square tests. Multivariable regression analysis will be used to conduct more detailed assessments regarding the predictors and determinants of key result areas, including modern family planning utilization, antenatal care utilization, skilled birth attendance, care seeking, malaria prevention behaviors, women’s decision-making, etc. Data management and analysis will be done using STATA 14.
  4. Submit Final cleaned data set– At the end of the survey, the firm will provide a full, cleaned data set; data sets should include flat files. USAID Healthy Behaviors will examine the accuracy and quality of the data received and will accept and/or reject the electronic questionnaire data not considered completed.


The firm shall be responsible for following timeline of activities for the Baseline household survey of the USAID Healthy Behaviors Activity and managing the implementation so that the timeline is adhered to, and the work completed in a timely manner. The firm should ensure that they bring to USAID Healthy Behaviors’ attention, in good time, any challenges that arise during the execution of the contract.  USAID Healthy Behaviors Activity anticipates awarding the contract by late January 2023 and the selected firm should be prepared to commence in early February 2023.

Please note: FHI 360 reserves the right to adjust the timing based on the needs of the USAID Healthy Behaviors Activity.


All proposals received by the stated closing date will be evaluated and ranked according to the conditions described in evaluation criteria below. Each proposal will be evaluated based on evidence of the following items:

Evaluation Scoring

Proposals will first be evaluated from a technical standpoint. Those proposals that are considered to be technically acceptable shall then be evaluated in terms of cost.

  1. Technical Approach20 points

Detailed description of methodologies described in this RFP and how they will be logistically implemented

  • Description of the monitoring and evaluation approach to ensure performance and performance remedy protocols
  • Examples of the firms/subcontractor’s work provided
  1. Organizational Capabilities20 points

Experience conducting research in urban and rural Ethiopian communities on public health issues

  • Experience working for a donor organization, and country presence that can support this work,
  • Experience implementing and managing large scale mixed-methods data collection activities
  • Description of any partner organization or subcontractor that you might contract with to do a portion of the scope of work
  • At least three-client references and complete contact information for each reference (current names, title and complete contact information – phone and/or email) who has hired the firm/subcontractor and worked with them within the past two years and specific to regions or districts (and if possible, subject matter) applicable to this RFP.
  1. Staffing and partners    20 points

Names and brief bio sketch of principal staff (i.e., key personnel) on this activity, including field interviewers, specifying their capabilities and experience on this type of research methodology and scopes of work provided.  Resume, and bio-data form for all proposed key personnel provided.

  1. Past performance10 points

Three to five (3-5) past performance examples of work performed that is similar to the work proposed in this RFP provided, including sample reports or other documents such as training manuals, data analysis plans, etc. from previous work.

  1. Price/Cost Proposal       30 points

Technical proposals and Budget (with facility and household surveys budgeted separately) in Ethiopian Birr sent electronically with sufficient detail to allow evaluation of elements of costs proposed.

  • Reasonableness of costs to complete the assignment
  • Detailed and comprehensive cost presentation, including Budget notes.
  • Concordance of the budget with the proposed activities

The firm/subcontractor securing the highest score will be invited for negotiations.


All responses to this RFP must be received no later than 5:00 PM, January 9, 2023. Please email your application packaging, including both cost and technical proposals to: [email protected].

All inquiries and requests for information affecting this RFP must be submitted by e-mail to [email protected], with [email protected] in copy, reference RFP# USAID Healthy Behaviors no later than 5:00 PM EST, December 27, 2022. USAID Healthy Behaviors will provide answers to inquiries which will be shared with all offerors by December 29, 2022.

USAID Healthy Behaviors will not compensate offerors for its preparation of its response to this RFP.