sequa will support 5 selected digital marketplaces and job platforms in refining their business model, upgrading their technological platform to provide a comprehensive and reliable customer service,



  • Category : Announcement
  • Posted Date : 12/19/2022
  • Phone Number : 0913564425
  • Source : Reporter
  • Closing Date : 01/16/2023


Special Initiative on Training and Job Creation: Call for Expression of Interest (EoI)

Based on the guiding principle of “Investment for jobs”, the Federal Ministry for Economic Cooperation and Development (BMZ) aims to improve the economic conditions in selected African partner countries, including Ethiopia, with the so-called Special Initiative on Training and Job Creation program under the Invest for Jobs brand in selected locations and economic sectors (clusters) and to promote sustainable investments by German, European and African investors in selected African economies, including Ethiopia. Invest for Jobs ‘major objective is to create more and better job opportunities. In addition, private investments are to be increased and sustainability promoted.

sequa aims to facilitate business growth and job creation of Ethiopian small and medium enterprises (SMEs) by increasing their competitiveness and productivity so that their products and services will satisfy the demand in local and international markets. A specific focus will be given to women-owned SMEs, job-creation and employability training for women.

Benefiting companies receive flexible and demand-oriented funding (machine and equipment, management consulting, technical training, financial competence / business plan development, qualification, applied research activities, etc.). A special focus will be on advisory services to improve access to finance. The grant scheme is expected to contribute to a change management and business growth of SMEs. The project targets to support SMEs in three different categories.

  1. Grant Facility “employability”

The project supports two selected medium and large enterprises in training their workforce by local and international consultants to improve employability of unskilled workers through pre-employment and on-the-job training. This contributes to improving the conditions for doing business or investing in Ethiopia.

Relevant partners will have established a CAPEX investment and are now recruiting staff for their operational line and are interested to collaborate with sequa gGmBH to improve the employability by skills trainings of the new recruits.

  1. Grant Facility “digital marketplace”

sequa will support 5 selected digital marketplaces and job platforms in refining their business model, upgrading their technological platform to provide a comprehensive and reliable customer service, provide marketing funding to support initially customer acquisition costs, e.g social media ads, ad campaigns, SMS marketing and identification, acquisition of additional investments from external sources.

Initiatives will be supported with a grant scheme of expert advice, sprint programs, equipment, and marketing. Jobs will be created in the management of the platform, e.g., IT professionals, content developers of different profession, call services, and as freelancer who receive good jobs and income opportunities through the marketplaces. The project will support the standard-setting for freelancers and to put systems in place employment opportunity and job payments are counted in a transparent manner.

  1. Grant Facility “investment readiness”

sequa will support up to 25 manufacturing enterprises, incl. textile and agro-processing, or service delivery SMEs with high-growth and high job-creation potential. Chosen companies must pass a vetting process where a team of experts is analyzing their business model and recommend about their ability to grow the business. Selected companies will be admitted for individual grant support that includes capacity building measurements by local and international consultants and access to equipment.

Important trainings include strategic business management, financial modelling, market development, coaching and mentoring in relation management with investors. A key outcome of the support will be a minimum of 10 supported SMEs have successfully mobilized investments from external financial investment partners.

Applicants should be legally registered, more than 2 years old, privately owned and financially stable.

We hereby cordially invite all interested to indicate interest in the project using the following email on a rolling bases by January 16th, [email protected], Tel: 00251-913564425